Plan your ad budget effectively. Calculate CPM, Total Spend, or Impressions required for your campaign.
This is the cost you pay for every 1,000 views of your advertisement.
CPM stands for "Cost Per Mille", which is Latin for "thousand". In the advertising world, it represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.
It is one of the most common metrics used in digital marketing, along with CPC (Cost Per Click) and CPA (Cost Per Acquisition). CPM is particularly useful for brand awareness campaigns where visibility is the main goal.
CPM = (Total Cost / Total Impressions) × 1,000
You can use this tool to calculate any of the three variables:
