Follower count is vanity. Engagement is sanity. Find out the true health of an account with the industry-standard formula.
Engagement Rate
0.00%
Calculating...
Why Engagement Matters More Than Followers
In 2024, algorithms prioritize retention and interaction. A "Micro-Influencer" with 5,000 followers and a 10% engagement rate is often more valuable to brands than a lazy account with 100,000 followers and 0.5% engagement.
The Formula
Most industry standards use the following formula for calculation:
((Likes + Comments + Shares) / Total Followers) × 100
What is a "Good" Engagement Rate?
Benchmarks vary wildly by platform and account size. Generally, as follower count goes up, engagement rate naturally goes down.
Follower Count
Good Rate (IG)
Good Rate (TikTok)
< 10k (Nano)
4.0% - 8.0%
8% - 15%
10k - 100k (Micro)
2.0% - 4.0%
6% - 10%
100k+ (Macro)
1.5% - 2.5%
4% - 8%
Tips to Boost Engagement
Call to Action (CTA): Explicitly ask questions in your caption. "What's your favorite color?" works better than just a statement.
Reply Fast: The algorithm rewards early activity. Reply to comments within the first hour.
Use Carousels: Instagram Carousels often get higher engagement because users swipe through, increasing time-on-post.
