The myth of "$1 per 1000 views" is outdated. Use our advanced RPM slider to see the real earning potential of your channel niche.
New creators often confuse these two metrics. If you want to know how much money hits your bank account, ignore CPM and look at RPM.
Advertisers pay more to reach audiences with higher disposable income. Here is the hierarchy of YouTube niches:
Finance, Real Estate, Insurance, Software Tutorials, E-commerce.
Tech Reviews, Health & Fitness, Cars, Educational, Lifestyle.
Gaming (Lets Plays), Pranks, Reaction Videos, Music, Shorts.
You can have 1,000,000 views but make $0 if your content is demonetized or copyright claimed. Additionally, YouTube Shorts pay significantly less than long-form content (often $0.01 - $0.06 RPM) because ad inventory is scarcer.
To join the Partner Program (YPP), you generally need 1,000 subscribers AND 4,000 public watch hours in the last 12 months.
No. Indirectly, they help the algorithm push your video to more people (more views), but you are paid strictly for ad impressions served.
